Abstract

Emojis have become a cultural phenomenon – shaping the way we express ideas and emotions across languages, friends and generations. Emoji users believe emojis make conversations more fun and make people more approachable and likeable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development. In celebration of the cultural phenomenon of emoji, Adobe is exploring the impact of this emerging digital language on our lives, relationships and communications ahead of World Emoji Day. In a study focused on emoji users, Adobe surveyed 1,000 U.S. general population (ages 16 – 73) who use emojis at least weekly to better understand their emoji preferences and usage, particularly when it comes to the development of emojis that they would like to see.