Abstract

In this report, we analyzed how emojis were used online using the world’s leading social listening platform, Brandwatch Analytics. Specifically, we looked at general emoji use by analyzing every emoji published on Twitter, and consumer emoji use by analyzing emojis published near a brand name. This provided social benchmarks that could help inform any organization or industry using or invested in social media, and help provide unique insight into how the emoji language is used. In order to achieve this, we analyzed a statistically accurate 10% sample of Twitter within a two-year time period from Sept 1st 2015 – Sept 30th 2017.